Marketing Program: Print+Digital+Sampling

NASCAR Pole Position and
ROAR! Weekly Race Magazine


We’ll take you from 0 to 193.73 MPH

NASCAR Pole Position and ROAR! Weekly Race Magazine are print and digital magazines published and distributed exclusively for race fans. Since 2005, NASCAR Pole Position has taken its readers behind the scenes of America’s favorite racing series and provide readers with both great content and photography. Our mission is to create a must-read racing experience that resonates with readers and turns our readers into fans of your product or service. NASCAR Pole Position also delivers a unique, trackside event marketing experience that places your brand in the hands of the fan. Regardless of the size of your company, we will connect you with NASCAR fans.

NASCAR Pole Position | 36 edition print magazine | view archives

ROAR! Weekly Race Magazine | 74 editions digital magazine | view archives

NASCAR Pole Position is an officially licensed publication of NASCAR

Special Bi-Monthly Editorial Theme Media Kits
Special Interest Media Kits
Special Edition Media Kits
Media Kits by Race
2/18/18 Daytona International Speedway Daytona Media Kit
2/25/18 Atlanta Motor Speedway Atlanta Media Kit
3/4/18 Las Vegas Motor Speedway Las Vegas Media Kit
3/11/18 Phoenix International Raceway Phoenix Media Kit
3/18/18 Auto Club Speedway California Media Kit
3/25/18 Martinsville Speedway Martinsville Media Kit
4/8/18 Texas Motor Speedway Texas Media Kit
4/15/18 Bristol Motor Speedway Bristol Media Kit
4/21/18 Richmond International Raceway Richmond Media Kit
4/29/18 Talladega Superspeedway Talladega Media Kit
5/6/18 Dover International Speedway Kansas Media Kit
5/12/18 Kansas Speedway Charlotte Media Kit
5/27/18 Charlotte Motor Speedway Dover Media Kit
6/3/18 Pocono Raceway Pocono Media Kit
6/10/18 Michigan International Speedway Michigan Media Kit
6/24/18 Sonoma Raceway Sonoma Media Kit
7/1/18 Chicagoland Speedway Daytona Media Kit
7/7/18 Daytona International Speedway Kentucky Media Kit
7/14/18 Kentucky Speedway New Hampshire Media Kit
7/22/18 New Hampshire Motor Speedway Indianapolis Media Kit
7/29/18 Pocono Raceway Pocono Media Kit
8/5/18 Watkins Glen International Watkins Glen Media Kit
8/12/18 Michigan International Speedway Michigan Media Kit
8/18/18 Bristol Motor Speedway Bristol Media Kit
9/2/18 Darlington Raceway Darlington Media Kit
9/9/18 Indianapolis Motor Speedway Richmond Media Kit
9/16/18 Las Vegas Motor Speedway Chicagoland Media Kit
9/22/18 Richmond Raceway New Hampshire Media Kit
9/30/18 Charlotte Motor Speedway Dover Media Kit
10/7/18 Dover International Speedway Charlotte Media Kit
10/14/18 Talladega Superspeedway Talladega Media Kit
10/21/18 Kansas Speedway Kansas Media Kit
10/28/18 Martinsville Speedway Martinsville Media Kit
11/4/18 Texas Motor Speedway Texas Media Kit
11/11/18 Phoenix International Raceway Phoenix Media Kit
11/18/18 Homestead-Miami Speedway Miami Media Kit
Print Magazines 

NASCAR Pole Position is published and distributed to NASCAR fans across the country. Both the print and digital magazines are distributed for free to race fans from February through November. See digital example.

Digital Magazines 

ROAR! is NASCAR’s only free weekly digital magazine. Published 74 times a year for desktop, tablet and mobile devices, ROAR! provides race fans with a weekly, in-depth look at the sport. See an example.

Magazine Poster Inserts

NASCAR Pole Position can insert a pull-out poster in each magazine edition. The poster is 15.5” wide by 10.875” tall and prints in full-color on both sides. The poster is bound into the magazine and includes a perforation so readers can remove the poster. The back of the poster can feature an advertisement from the partner (for driver poster’s, the partner must have third-party licensing rights). Click here for more information.

Event Activation and Sampling

NASCAR Pole Position and ROAR! execute an at-track activation and sampling program that places our customer’s products and services directly in the hands of race fans. Read more about our sampling programs here or download the Sampling Media Kit.

Editorial Opportunities

NASCAR Pole Position and ROAR! both provide its partners opportunities to extend its message beyond advertising. This includes unique editorial and photographic opportunities.

Front Cover Program

The NASCAR Pole Position team can work with you to place your driver on the front cover of a magazine edition. Download the front cover program specs here.

View Digital Editions of NASCAR Pole Position Print Magazine
View ROAR! Weekly Race Magazine
NASCAR Marketing Team

David Watson
Vice President, Sales
727.209.0789
[email protected]

Dayne Maasdorp
Vice President, Executive Accounts
727.500.1154
[email protected]

Chris Vita
Vice President, Motorsports
727.209.1751
[email protected]

John Engle
Sales Director, NASCAR
727.209.1752
[email protected]

Peter Gilchriest
Senior Account Executive
727-914-5211
[email protected]

Craig Baroncelli
Publisher
727.209.1750
[email protected]

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