NASCAR Trackside Sampling Program
Fueled by NASCAR Pole Position
Let’s Place your Product in the Hands of NASCAR Fans!
In 2018, more than 250,000 NASCAR Pole Position partner products will be distributed to eager NASCAR fans.
Thousands of brand-loyal race fans will fuel up with free products before each race at our NASCAR Pole PositionSampling Booth. Watch a video of one of our sampling events here.
The fans start lining up early outside the booth to receive their own “goody bag” full of products, coupons, and literature from NASCAR Pole Position partners.
This is a great opportunity to get your product, coupons or literature in the hands of avid NASCAR fans at the track.
There are 5 sampling events scheduled for 2018: Bristol in March, Charlotte in May, Bristol in August, Darlington in September and Dover in October.