NASCAR today unveiled a new official brand identity which will replace the bar mark used by the sanctioning body since 1976. The announcement was made in conjunction with the news that Monster Energy NASCAR Cup Series™ will be the new name of the sport's premier series beginning January 1, 2017. The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy logo, together represent a new era in NASCAR. "Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officer. "It was…

NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel. As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR. “Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the…