NASCAR Pole Position

Since 2005, NASCAR Pole Position – an officially licensed NASCAR print publication – has been fan’s source for all things NASCAR providing readers with original content and information on their favorite drivers, teams and tracks.

NASCAR Pole Position

NASCAR Pole Position Quick Facts

  • Published prior to all 36 NASCAR Cup Series weekends
  • Annual Readership of 2.8 million 
  • Each edition reaches 80,000 different NASCAR fans throughout the Season
  • Newsstand-quality; printed in full color, on glossy paper
  • A digital edition is distributed and shared on social media

National Distribution,
for free!

NASCAR Pole Position discarded the newsstand model since its inception, opting to provide the magazine for free to NASCAR fans via both major retailers and local distribution points. This benefits our partners in that every magazine gets in the hands of NASCAR fans. For those fans not in NASCAR markets, we offer a subscription.

Partnership Engagement Opportunities

NASCAR is sport built by corporate partnership. Simply stated, NASCAR fans support companies who support NASCAR. Here is an article that exemplifies NASCAR fans’ commitment during the COVID-19 pandemic. Companies involved in the NASCAR universe resonate with the NASCAR community.

Official Partner

Product Spotlight



Partner Engagement Examples

Cross-Platform Content Creation

This feature on Win Vegas NASCAR, a new mobile gaming app, was utilized in print, digital and social and also featured on our YouTube channel.


The NASCAR Pole Position editorial team will work with a partner to write and edit content. Here is an example from the Motorsports Safety Group and their CEO and renowned neurosurgeon Dr. Jason Cormier.

Strategic Placement

Partners can place their messaging in a position within the magazine that matters to them. In this case, Fram is placed adjacent to a Walmart corporate advertisement.

Product Spotlight

NASCAR is built to support companies and initiatives of all sizes. Our Favorite Finds feature provides companies large and small with a chance to showcase their product or service.


K-Seal and NPP worked together to showcase its product line while also connecting the brand to its partnership with Jordan Anderson Racing.

Special Placement

Sugarlands Shine took this opportunity to secure the primest real estate of them all — the back cover of NASCAR Pole Position magazine.

Front Cover Placement

Select companies have the opportunity to have their branding appear on the front cover of NASCAR Pole Position.

NASCAR Marketing Team

Craig Baroncelli
[email protected]

David Watson
Vice President, Sales
[email protected]

Mark Morales
Vice President, Motorsports
[email protected]

Rowland George
Director, Motorsports
[email protected]