Performance Matters Most for Danica in 2015
By Jared Turner The recent announcement that GoDaddy won’t return as Danica Patrick’s primary sponsor next season is a blow for the driver, her Stewart-Haas Racing team and NASCAR as a whole. Despite her relative lack of on-track success, Patrick is one of the sport’s most popular and marketable drivers. A veteran of Super Bowl ads who has appeared multiple times in Sports Illustrated’s Swimsuit Issue, Patrick has appeal that goes far beyond the sport. In fact, it’s safe to say that with the exception of Dale Earnhardt Jr. and perhaps Jeff Gordon, there’s not another driver who is more recognized outside…