YouTube NASCAR Content Creator: Out of the Groove
Out of the Groove by the Numbers
- New episodes appear twice weekly
- Notable Guest Stars include Aric Almirola, Daniel Hemric, and Hailie Deegan
- Coverage includes NASCAR Monster Energy Cup Series, Xfinity Series, Gander Outdoor Trucks, ARCA, K&N, and more
The Latest News
Read the latest Out of the Groove projects in the Engine Room.
Our Clients Love Working with Eric
Why are our clients working with Eric Estepp to incorporate Out of the Groove into their next NASCAR campaign?
- Access to new audiences and demographics
- Cutting edge, non-traditional content
- Your brand becomes part of the experience, not just a logo
- Massive reach and impressions
- Direct connection to the audience
- Authentic product placement and promotion
Who is Eric Estepp?
The #1 NASCAR content creator on YouTube, Eric Estepp hosts Out of the Groove, a twice weekly talk show covering news and trending topics in the NASCAR fan community. As the top creator in the community, Eric is a major driver of the sport’s online conversation each week. Eric utilizes his training and experience with cinematography, skits, animation, and more to dramatically raise the production value and deliver a special experience to his audience. But what keeps his audience engaged week-in and -out is his commitment to accuracy, context, and fairness even amidst the raucous, daily social media grind. Each episode of Out of the Groove is also featured in ROAR! Pole Position’s Weekly Digital Magazine. Each edition is emailed out twice weekly during the season to over 50,000 core NASCAR fans.
Total Campaign Activation Across Digital
Influential digital content creators are all-in-one athletes, entertainers, and thought leaders.
How do you turn that influence into conversions?
Premium Positioning
Engage your brand directly with core NASCAR fans, credibly and organically, and become a part of the trending conversation
Lightning Exposure
Highlight your brand to a massive audience, quickly and authentically
Return on Investment
Convert fans into customers by delivering a direct, powerful and genuine call to action
Sharable & Actionable Native Content Opportunities
Out of the Groove delivers high quality, engaging content on YouTube and social media every week, providing our partners with shareable content, user acquisition, and robust engagement metrics for their own digital channels and campaigns. These aren’t cold logo placements, Eric incorporates brands directly into the show to ensure that our partners are connecting directly to the audience, and delivering them each a special experience that’s only possible with their support.
Native Video Segment
Title sponsorship of a native segment on Out of the Groove puts your brand in the center of the weekly NASCAR conversation online and builds the credibility you need to turn fans into customers
Custom Video Episode
Create shareable content that permanently performs in the algorithm by dedicating an entire episode to your brand, your messaging, and your product. See an example here.
Partner Availability
For full spectrum activation for your NASCAR campaigns, send your drivers or representatives on a tour of the NASCAR YouTube community, with availability on Out of the Groove, the NASCAR Weekly Podcast hosted by Eric and other YouTube influencers, and more channels. See an example here.
Product Placement
Your product takes the spotlight as Eric incorporates it directly into the content, along with clear messaging and a call to action delivered authentically. See an example here.
Social Contests
Put your product directly in the hands of fans along with a strong call to action (like driving new followers to your social media) with a giveaway on Twitter, Instagram, or directly with the YouTube audience
Start Your Media Marketing Engine
Tie your campaign together across the full spectrum of media channels available for reaching the NASCAR audience.
NASCAR Pole Position
Our flagship publication provides premium, insider content covering all things NASCAR, including drivers, fans, esports pros, and influential personalities
Out of the Groove
One of the most popular NASCAR creators on YouTube, Eric helps drive the weekly conversation around the sport
ROAR!
The viewer’s guide for the modern NASCAR fan provides a twice-weekly digest of the most important information, trends, and storylines before and after every race
Trackside
Fans line up early to get their hands on the latest products from our partners, along with our signature complimentary totes
Social Media
Keep the conversation going online with a daily drum beat of sharable content and giveaways for fans
Email Campaigns
Every issue of ROAR, along with important updates from Pole Position and our partners, go out every week to over 50,000 core fans
Ready for More?
Contact Josh Mull at
[email protected]
for content creator opportunities.
For general advertising questions, please contact Craig Baroncelli at
[email protected]
or 727.209.1750.
You can also send us a quick note and we’ll respond as soon as we can.