Track President Feature: Bickmeier Improved RIR’s Fan Experience
By Joseph Wolkin Richmond International Raceway President Dennis Bickmeier loves greeting fans who enter his ¾-mile facility. Indeed, he loves when the crowd roars when the green flag waves. For the man who runs the track, implementing new ideas is just a small step in achieving a greater goal. According to a lot of fans, the racing was better at Richmond this year. What do you feel like was the biggest difference maker? “I think it definitely has something to do with the package and the tires. I know everyone was really pleased with the tire Goodyear brought in April. We saw…