NASCAR Pole Position is an officially licensed publication of NASCAR
Content Marketing Program:
Digital + Social + Podcast + Print + Driver Partnerships + Trackside Sampling
Out of the Groove Digital Network | NASCAR Pole Position | A.E. Engine Driver Partnership Program
A.E. Engine, NASCAR Pole Position and the Out of the Groove Digital Network — which includes YouTube, social media, podcasts and digital content distribution — are print-digital-social programming published produced and distributed exclusively for NASCAR fans.
Our mission is to create must-experience, must-view and must-read content that resonates with NASCAR fans and turns our community into believers of your product or service.
Regardless of the size of your company, experience or exposure within the sport, we will connect you with NASCAR fans. Guaranteed.
We’ll Take You From 0 To 193.73 MPH
Out of the Groove / YouTube
The No. 1 NASCAR content creator on YouTube, Eric Estepp hosts “Out of the Groove”, a four times weekly talk show covering news and trending topics in the NASCAR fan community. As the top creator in the community, Eric is a major driver of the sport’s online conversation each week. In addition to being broadcast to his nearly 135,000-plus subscribers, Out of the Groove is the anchor of the Out of the Groove Network which includes a digital magazine and podcasting platform.
Out of the Groove Podcast Network
The Out of the Groove Podcast Network will feature NASCAR-centric podcasts. Distributed via Podcast Network agency Simplecast, The Out of the Groove Podcast Network will be available on more than 50 Podcast Platforms, including Apple, Google, Spotify, Stitcher, TuneIn, and iHeartRadio. Being a network, new programming is constantly in development.
NASCAR Pole Position is published and distributed to NASCAR fans across the country. Both the print and digital magazines are distributed for free to race fans from February through November.
Out of the Groove Viewer's Guide
Out of the Groove Viewer’s Guide (formerly titled ROAR!) is NASCAR’s only free weekly digital magazine. Published 48 times a year for desktop, tablet and mobile devices, Out of the Groove Viewer’s Guide provides race fans with a weekly, in-depth look at the sport. The 2021 editions debut a new digital magazine platform, built for mobile devices.
Driver Partnership Program
The A.E. Engine Driver Partnership program connects your company or brand with some of the sport’s most social media savvy and marketing-oriented drivers. The program includes Race Broadcast & At-Track Assets including brand exposure on NASCAR cars and trucks, custom content creation, social media engagement, traditional media exposure, publicity, commercial usage rights and brand ambassador programs.
Event Activation and Sampling
Post-COVID, NASCAR Pole Position and the Out of the Groove platform will resume their fan interactive, at-track activation and sampling program. Our trackside program places our customer’s products and services directly in the hands of race fans. Each year the Trackside sampling program puts more than 200,000 partner products in the hands of smiling NASCAR fans.
NASCAR Pole Position and ROAR! both provide its partners opportunities to extend its message beyond advertising. This includes unique editorial and photographic opportunities.
Select companies can receive the rights to have their company or brand logo placed on NASCAR Pole Position and Out of the Groove digital network programming. This limited-availability presence places your brand in a unique position and provides maximum impressions.
View a Digital Edition
NASCAR Season Preview magazine
The 2021 NASCAR Preview is exclusively distributed in Walmarts in all 23 NASCAR race markets. This full color, newsstand quality magazine is packed with features and information every NASCAR fans needs to prepare for the 2021 season.
The 2021 NASCAR Preview also provides partners with special promotional and content marketing opportunities inside this print and digital edition. The magazine is distributed for free at Walmart and is distributed in late January through April.