Marketing Program: Print + Digital + Trackside Sampling

NASCAR Pole Position and
ROAR! Weekly Race Magazine

NASCAR Pole Position Media Kits

We’ll take you from 0 to 193.73 MPH

NASCAR Pole Position, ROAR! Weekly Race Magazine and Out of the Groove are print-digital-social programming published produced and distributed exclusively for NASCAR fans. Since 2005, NASCAR Pole Position has taken its readers behind the scenes of America’s favorite racing series and provide readers with both great content and photography. Our mission is to create a must-read racing experience that resonates with readers and turns our readers into fans of your product or service. We also deliver a unique, trackside event marketing experience that places your brand in the hands of the fan. Regardless of the size of your company, we will connect you with NASCAR fans.

NASCAR Pole Position | 35 print magazines | view archives

ROAR! Race Magazine | 72 digital magazines | view archives

NASCAR Pole Position is an officially licensed publication of NASCAR

Special Interest Media Kit: Favorite Finds

Special Edition Media Kit: 2020 PREVIEW — Exclusively in Walmart

Print Magazines 

NASCAR Pole Position Oct/Nov 2019

NASCAR Pole Position is published and distributed to NASCAR fans across the country. Both the print and digital magazines are distributed for free to race fans from February through November. See digital example.

Digital Magazines 

ROAR! is NASCAR’s only free weekly digital magazine. Published 74 times a year for desktop, tablet and mobile devices, ROAR! provides race fans with a weekly, in-depth look at the sport. See an example.

Social & YouTube Content

NASCAR Pole Position Content Creators

The No. 1 NASCAR content creator on YouTube, Eric Estepp hosts “Out of the Groove”, a twice weekly talk show covering news and trending topics in the NASCAR fan community. As the top creator in the community, Eric is a major driver of the sport’s online conversation each week. In addition to being broadcast to his nearly 100,000 subscribers, Out of the Groove is also featured in ROAR! — Pole Position’s Weekly Digital Magazine. Our program allows you to include your brand in the show via product placement, demonstration or even an on-air appearance. Click here for more information.

Event Activation and Sampling

NASCAR Pole Position and ROAR! execute an at-track activation and sampling program that places our customer’s products and services directly in the hands of race fans. Read more about our sampling programs here or download the Sampling Media Kit.

Editorial Opportunities

NASCAR Pole Position and ROAR! both provide its partners opportunities to extend its message beyond advertising. This includes unique editorial and photographic opportunities.

Front Cover Program

NASCAR Pole Position Charlotte May 2019

The NASCAR Pole Position team can work with you to place your driver on the front cover of a magazine edition. Read an overview of the NASCAR Pole Position Custom Cover Program.


Favorite Finds Editorial

NASCAR Pole Position magazine has unique ways for companies (and budgets) of all sizes to showcase their products or services to NASCAR fans. The Favorite Finds program allows NASCAR Pole Position-endorsed products and services to be featured in both print and digital editions during the season. See media kit here.

Front Cover Logo Recognition

NASCAR Pole Position Watkins Glen August 2019

Select companies can receive the rights to have their company or brand logo placed on the front cover of NASCAR Pole Position and ROAR! magazines. This limited-availability presence places your brand in a unique position in the magazine and also on the coffee tables of hundreds of thousands of NASCAR fans.

View Digital Editions of NASCAR Pole Position
View Digital Editions of ROAR!
Media Kits by Race
2/16/2020 Daytona Daytona Media Kit
2/23/2020 Las Vegas Las Vegas Media Kit
3/1/2020 California California Media Kit
3/8/2020 Phoenix Phoenix Media Kit
3/15/2020 Atlanta Atlanta Media Kit
3/22/2020 Miami Miami Media Kit
3/29/2020 Texas Texas Media Kit
4/5/2020 Bristol Bristol Media Kit
4/19/2020 Richmond Richmond Media Kit
4/26/2020 Talladega Talladega Media Kit
5/3/2020 Dover Dover Media Kit
5/9/2020 Martinsville Martinsville Media Kit
5/24/2020 Charlotte Charlotte Media Kit
5/31/2020 Kansas Kansas Media Kit
6/7/2020 Michigan Michigan Media Kit
6/14/2020 Sonoma Sonoma Media Kit
6/21/2020 Chicago Chicago Media Kit
6/27/2020 Pocono Pocono Media Kit
7/5/2020 Indianapolis Indianapolis Media Kit
7/11/2020 Kentucky Kentucky Media Kit
7/19/2020 New Hampshire New Hampshire Media Kit
8/9/2020 Michigan Michigan Media Kit
8/16/2020 Watkins Glen Watkins Glen Media Kit
8/23/2020 Dover Dover Media Kit
8/29/2020 Daytona Daytona Media Kit
9/6/2020 Darlington Darlington Media Kit
9/12/2020 Richmond Richmond Media Kit
9/19/2020 Bristol Bristol Media Kit
9/27/2020 Las Vegas Las Vegas Media Kit
10/4/2020 Talladega Talladega Media Kit
10/11/2020 Charlotte Charlotte Media Kit
10/18/2020 Kansas Kansas Media Kit
10/25/2020 Texas Texas Media Kit
11/1/2020 Martinsville Martinsville Media Kit
11/8/2020 Phoenix Phoenix Media Kit
NASCAR Marketing Team

David Watson
Vice President, Sales
[email protected]

Dayne Maasdorp
Vice President, Executive Accounts
[email protected]

Chris Vita
Vice President, Motorsports
[email protected]

Peter Gilchriest
Senior Account Executive
[email protected]

Justin Hand
Director, Motorsports
[email protected]

Craig Baroncelli
[email protected]

Mark Morales
Director, Motorsports
[email protected]

Dennis Fasone
Director, Motorsports
[email protected]