Content Marketing Program:

Digital + Social + Podcast + Print + Driver Partnerships + Trackside Sampling

Out of the Groove Digital Network | NASCAR Pole Position | A.E. Engine Driver Partnership Program

A.E. Engine, NASCAR Pole Position and the Out of the Groove Digital Network — which includes YouTube, social media, podcasts and digital content distribution — are print-digital-social programming published produced and distributed exclusively for NASCAR fans.

Our mission is to create must-experience, must-view and must-read content that resonates with NASCAR fans and turns our community into believers of your product or service.

Regardless of the size of your company, experience or exposure within the sport, we will connect you with NASCAR fans. Guaranteed.

We’ll Take You From 0 To 193.73 MPH

NASCAR Pole Position is an officially licensed publication of NASCAR

Out of the Groove YouTube Channel

Out of the Groove / YouTube

The No. 1 NASCAR content creator on YouTube, Eric Estepp hosts “Out of the Groove”, a four times weekly talk show covering news and trending topics in the NASCAR fan community. As the top creator in the community, Eric is a major driver of the sport’s online conversation each week. In addition to being  broadcast to his nearly 215,000-plus subscribers, Out of the Groove is the anchor of the Out of the Groove Network which includes a digital magazine and podcasting platform.

The Daily Downforce Podcast Network

The Out of the Groove Podcast Network features NASCAR-centric podcasts. Distributed via Podcast Network agency Megaphone The Out of the Groove Podcast Network is available on more than 50 Podcast Platforms, including Apple, Google, Spotify, TuneIn, and iHeartRadio. The network’s current lineup generated more than 700,00 downloads/views per year.

NASCAR Pole Position

Print Magazines

NASCAR Pole Position is published and distributed to NASCAR fans across the country. Both the print and digital magazines are distributed for free to race fans from February through November.

The Daily Downforce is a NASCAR news and lifestyle website that focuses on getting accurate, primary-source information to NASCAR fans FAST to help drive their conversations, hot takes, and discourse on social media.

A.E. Engine NASCAR Driver Partnership

Driver Partnership Program

The A.E. Engine Driver Partnership program connects your company or brand with some of the sport’s most social media savvy and marketing-oriented drivers. The program includes Race Broadcast & At-Track Assets including brand exposure on NASCAR cars and trucks, custom content creation, social media engagement, traditional media exposure, publicity, commercial usage rights and brand ambassador programs.

NASCAR Pole Position Trackside Sampling

Event Activation and Sampling

Post-COVID, NASCAR Pole Position and the Out of the Groove platform will resume their fan interactive, at-track activation and sampling program. Our trackside program places our customer’s products and services directly in the hands of race fans. Each year the Trackside sampling program puts more than 200,000 partner products in the hands of smiling NASCAR fans.

Editorial Opportunities

NASCAR Pole Position and ROAR! both provide its partners opportunities to extend its message beyond advertising. This includes unique editorial and photographic opportunities.

Brand Exposure

Select companies can receive the rights to have their company or brand logo placed on NASCAR Pole Position and Out of the Groove digital network programming. This limited-availability presence places your brand in a unique position and provides maximum impressions.

View a Digital Edition

NASCAR Marketing Team

David Watson
Vice President, Sales
[email protected]

Mark Morales
Vice President, Motorsports
[email protected]

Will Overton
Director, Motorsports
[email protected]

Matt Smith
Director, Motorsports
[email protected]

Rowland George
Director, Motorsports
[email protected]

Arnout Kok
Advisor, Motorsports [email protected]

Craig Baroncelli
[email protected]